![]() “On a personal and professional level, it was so devastating what that put people through.”Īnother ex-Defy property, Smosh, was bought earlier this year by Rhett McLaughlin and Link Neal’s Mythical Entertainment.Okay, everyone, don’t get too excited! We all know that One Life to Live’s Colin MacIver died back in May of 2001 after being pushed down the stairs. “We want to share the knowledge we have gained, so no one has to go through what we and our coworkers went through at Defy,” Davis said. After years in the YouTube biz, the Shared Media team has become experienced running a lean operation, she added: “We have an understanding of what’s nice to have and what we can live without.”Īnother part of Shared Media’s mission to create a mentor-led incubator for emerging female YouTube talent with the aim helping them avoid burnout and develop sustainable careers. Shared Media expects to earn ad revenue through YouTube’s Partner Program and the company also is seeking brand-sponsorship deals. Marston started at Clevver Media in 2012 as an intern for Davis, before working her way up to being a producer and host for ClevverTV.ĭavis acknowledged the challenges involved in getting an independent, self-funded venture off the ground. to r.): Lisa Hiser, Fiona Zaring, Jorge Maldonado, Renee Arielĭavis joined Clevver way back in 2008 - when the startup was shooting video out of Maldonado’s garage - after she tried to break into TV news. Front row: Joslyn Davis (left) and Lily Marston. Davis and Marston also plan to pop in on the Shared News channel from time to time. Shared News, which soft-launched last week, is being run by host/producer Renee Ariel (previously of ClevverNews and Trendy), assistant producer/reporter Fiona Zaring, and executive producer Lisa Hiser, former head of ClevverNews who previously has worked for celebrities including the Jonas Brothers. Among the first their first guests is vlogger Remi Cruz, aka MissRemiAshten. “It’s content our audience has asked for over the years,” she said. ![]() They expect to produce one or two videos each week. On the newly launched Shared Channel, Davis and Marston will invite fellow YouTubers into the studio to make collab videos, running the gamut from creators with 50 subscribers to millions, according to Davis. It’s something strong, with a dedicated audience.” ![]() She didn’t rule out future appearances with Hearst-owned Clevver and added, “Regardless, I’m going to be the biggest cheerleader of the Clevver brand. Now she’s focused full-time on Shared Media. After Hearst bought Clevver in February, Davis inked a limited contract to work five days over a three-month period. Davis and Marston have been teasing the launch of the venture for the last several days on social media and officially are announcing Shared Media in a video Friday.Īccording to Davis, she was one of the few Defy Media employees who wasn’t pink-slipped when the company folded last November after failing to find a buyer or new financing. Shared Media, operating from office and studio space in Culver City, Calif., is self-funded by the three founders with no outside investors for now.
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